Styled and captured content on various campaign shoots across the globe to be used on Away’s organic and paid social channels.

Filmed and edited product videos highlighting use case, features, and product assortment (this one garnering 2M views, 17k likes, and 10k clicks to web).

visit post

Partnered with beauty brand Glossier on co-branded social giveaway. Shot and styled imagery shared on both brands Instagram accounts.

visit post

Concepted and filmed TikToks teasing and announcing upcoming launches with a platform-native approach.

visit post

Repurposed UGC video to capitalize on trending sound leading to the brands most viral TikTok with over 9M impressions, 1.6M likes, and 72k shares.

visit post

Designed, and wrote copy for Away’s holiday gift guide creating various gifting personas.

visit post

Produced and created BTS videos on set highlighting Away’s variety of color offerings.

visit post

Filmed video in response to viral Mamma Mia TikTok trend which saw half a million views and 4k likes.

visit post

Created, directed, and filmed episodic series with the brands VP of Design addressing FAQ’s from the community in fun, personality-infused shorts.

visit post

Played into trending “mob wife aesthetic” to highlight the capacity of the brands largest suitcase by filling it with coats. The content saw 91.9k views and over 600 likes on TikTok.

visit post

Identified the opportunity to involve and incentivize the brands community prior to the re-launch of a highly requested color by gifting the first units to commenters who had requested it and documenting the process.

visit post

Created episodic content series focused on sharabilty that felt ownable to the brand and drove traffic to it’s Instagram.

visit post (1), visit post (2)

Lead a first-of-it’s kind “Social Media Manager Escape” where Away invited other brands on an camping trip to create collaborative content promoting the brands new outdoor collection.

The content from the trip was top performing on TikTok with comments from over 400 brands and was covered by PR Week and LinkInBio.

visit post

Concepted collaboration with Jake Shane capitalizing on his well-known “nyming” series to highlight Away’s personalization offerings through a humorous lens that felt organic to his channel. The post outperformed his organic content with 141K likes and 12.9M views.

visit post

Concepted and lead collaboration with The Empire State Building on TikTok to launch Away’s gradient suitcases aptly named Sunrise & Sunset.

visit post (1), visit post (2)

Tapped viral color artist, @fritzdoesart_ to colormatch Away’s pink suitcase as part of the launch strategy which was the highest performing content over the release period.

visit post

Concepted and oversaw collaboration with New York Mag illustrator, @loopyline in an effort to create ownable meme’s that capitalized on relatable travel moments. The series saw a combined 15k likes and and over 400k shares.

view post (1), view post (2)

Pitched and oversaw collaboration with New York based floral designer, Molly Ford (@flowersbyford) to support the launch of Away’s summer collection and creatively nod to the bags capacity.

To further support the partnership we displayed the fully decorated bag in our flagship store and handed out branded bouquets nearly doubling foot traffic that day.

visit post

Worked with team to quickly spoof Jeremy Allen White’s viral Calvin Klein ad garnering over a million shares and a write up in AdAge.

visit post

Concepted tease content in collaboration with Away’s creative team that was used to launch the brands new gloss coated luggage.

visit post

Served as social lead in brand campaign highlighting Away’s product lineup in Mexico City.

Director: Vivian Kim, DP: Mack Fisher, Producer: Peter Schwab, AD: Beca Dutra

visit post

Created announce strategy for Away’s collaboration with Sandy Liang and other designers that prompted followers to unscramble the letters on our posts to reveal details.

visit post

Concepted tease strategy for Away’s neon collection successfully generating excitement from the brands following and leading to over 2k email signups prior to launch.

visit post

Worked with animator to create platform-native video that would be used to announce the return of Away’s beloved Sky colored suitcases.

visit post